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If you haven't seen "The Wolf of Wall Street" yet, it's worth a watch.

This article contains the tiniest of spoilers that isn't particularly integral to the plot.

The lead character Jordan Belfort, a master salesman who made a fortune using his skills paired with a complete lack of empathy for the majority of the human race, gives a fascinating insight into influence.

"Sell me this pen," he says to a trainee salesman as he passes him said pen.

The trainee launches into telling his trainer about what's so good about the pen. His attempt at the sale is cut short and presented to another whose similar attempt fails.

Belfort then asks a more experienced colleague to demonstrate how it's done.

"Write your name down for me," says the colleague.

"I haven't got a pen," responds his prospect.

Sale made. A nice little demonstration of supply and demand.

Too often in many aspects of our life do we go about influencing ourselves and others in the same way as the rookie salesmen.

I hear sports coaches and trainers telling people to focus and why it's important that they do it, like this will compel people to do it. Wouldn't it be easier to provide something genuinely interesting to focus on?

It's a bit like wanting to get a laugh out of somebody and telling them to laugh rather than telling them a funny joke. 

If we want a response, it's better to create a compelling opportunity to respond than it is to consciously ask for it.

Go back to the pen sales pitch. It would be even easier to sell a pen to you if I needed you to sign for tickets to your favourite sports team or concert, wouldn't it?

Focus, motivation, relaxation, calmness and many other athletic qualities are best went after this way, especially if you want to perform like a wolf in your sport.

Even developing a more supple athletic body is best done in this way.

Instead of trying to will a short muscle into lengthening by stretching it, how about we do something where the muscle easily decontracts of its own accord? Such methods exist for flexibility without stretching. I use them here at Float Sting along with methods that bring about other athletic qualities through natural, easy responses.

Stop the obvious ineffective sales pitching to others and to yourself. 

Start making buying irresistible.

Arton "Sell me this pen" Baleci

P.S. if you really want to influence athletic performance and learning of yourself or others, check this out http://floatsting.com/events/theartandscienceoflearning