Do you remember that Burger King advert from years back with that little jingle, "You want it your way at BK? You got it!"?
I've been rewriting some of the content on the website these past few days to tie in with the new Harley Street W1 location and really thinking about what it is that I do for people.
I think those Burger King words (if you take the greasy burger out of the equation) are pretty close to what I want for your and my clients.
I want you to have it your way.
That means being able to do what you want, how you want, when you want.
That means minimising the gaps between what you intend to do and what you actually do at a very fundamental level.
Let's take the example of bowling. We've probably all had the experience of aiming at the middle pin and bowling straight into the gutter!
If I set about becoming a better bowler in the regular way, I work on matching my bowling motion up with my aim so that I over time learn to hit more pins. A problem with this is that I am not necessarily fundamentally changing the way I do either - I am just making the currents ways I do them more refined.
In the Athletic Upgrading work that I do, we forget about the motion and the aiming and instead upgrade the systems responsible for both. This will affect the motion and aiming positively but will also have the added bonus of improving many of the other functions carried out by those governing systems. So much more than the bowling improves.
This makes the Athletic Upgrading that I do about so much more than regular sports injury rehabilitation and sports performance work. In August, alongside my pal Daryll Scott I'll be giving a group an experience of such things.
If you're doing more of what you want, how you want when you want to it follows that you will injure yourself less and perform better more often, just like we see some of the very best athletes doing instinctively.
Work on how you do what you want, how you want, when you want rather than just trying to get more positive results using the same fundamental processes. It will serve you in being injury free and performing well in your sport and far beyond.
Arton "You got it" Baleci