"Float like a butterfly, sting like a bee,
The hands can't hit what the eyes can't see."

For those of you that hadn't realised, my business name was inspired by these words of the most iconic boxer ever to have lived.

They speak of the very essence of what I see my work is all about helping athletes find more of within themselves.


The man boxed like a marvel with an original style that many have tried to borrow from and imitate since.

His fighting outside of the ring was probably what cemented him in the collective consciousness of the world.

His psychological warfare tactics and the smart, charismatic mouth that delivered them are remembered far beyond their time and sport.

His self-assertion and the choice to do what he felt was right regardless of external consequences that most would reluctantly succumb to point towards qualities inside us all that we would often like to express more.

Thank you for serving as an inspiration to us all, Mr Ali.

Your greatness lives long beyond you.

AuthorFloat Sting